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the ceo

Aaron Raybe

As the Founder of FFTB, I am passionate about curating and cultivating an ecosystem of brands and entities that reflect our rich tapestry of modern culture. FFTB strives to inspire, engage, and empower audiences worldwide through our diverse portfolio of brands and projects, from music and arts to technology and beyond.

In my role as Founder, I am responsible for setting the strategic direction and vision for FFTB, guiding our team and partners towards achieving our goals and objectives. I lead by example, fostering a culture of creativity, innovation, and collaboration within FFTB and beyond.

With a background of over 25 years in Live Experiences, Marketing, Communications & Advertising, I bring a wealth of experience to my role at FFTB, driving excellence and integrity in everything we do. I am dedicated to pushing the boundaries of creativity, positively impacting my community while shaping the future of brand building and cultural influence.

I am always open to connecting with like-minded individuals, collaborators, and partners who see it as we do. Feel free to reach out and connect to learn more about FFTB and explore potential opportunities for collaboration.

“Fortune Favours The Brave is more than a company, it’s a way of thinking and a unique approach that delivers results for our stakeholders, brands and fans.”

trusted by

awarded by

Superman 100
40 Over Forty
Campaign Magazine, School Report 2019 | Star Pupil
Campaign Magazine, School Report 2020 | Star Pupil
LIA Awards 2017 | Microsoft Xbox Dead Rising
Clio Awards 2017 (Bronze) | Microsoft Xbox Dead Rising
The New York Festivals Advertising Awards 2017 | Microsoft Xbox Dead Rising
Cannes Lions International Festival of Creativity 2017 (Silver & Bronze) | Microsoft Xbox Dead Rising
D&AD Awards | Adidas Three Bar Superstar
Clio Awards 2020 (Bronze) | Adidas Three Bar Superstar
AXA Startup Angel Competition Winner 2021

Let's Work
Together

71-75 Shelton Street,

Covent Garden,

London, UK WC2H 9JQ

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